"Your Business Success" is Australia's longest running business TV show for small to medium businesses. Each week a different business entrepreneur shares their business knowledge, answering many of the questions that arise when starting up a small business, with business legends offering advice they wish someone had been able to offer them.
The Your Business Success series, originally aired on the Nine Network, is now showing on Sky Cable.
The show provides practical business advice from Australia's leading business entrepreneurs applied to real life businesses.
Each episode showcases different business entrepreneurs sharing their business knowledge; featured business people include Maxine Horn - Fone Zone, Peter Lander - Battlefield Sports, Brian Singer - RipCurl, Paul Cave - Sydney Bridge Climb, and Geoff Harris of Flight Centre as well as many of Australia's other leading entrepreneurs.
Founder of the Sydney Bridge Climb celebrates 10 years of adventure tourism this year. He has made millions from his pioneering the bridge climb but money was never the real motivation. Instead, it was the first rail ticket sold to the public for crossing the Sydney Habour Bridge back in March 1932, which Paul inherited, that sparked the inspiration.
"I think once you commit yourself to something in business you've got to see that through. Business is always a marathon, it's never a sprint, and there are lots of sprinters who have ideas and there are some middle distance runners - but there ain't many marathon runners," said Paul.
The host, Charles Slade, said "The Battlefield Sports case study was an intriguing insight into taking a great idea from concept to commercialisation. Inventing something is one thing but turning it into a viable business is quite another. But crucial support can come from government and industry technology award schemes; do well in one of them and you'll not only get great credibility but invaluable marketability."
"We take computer games from a vicarious experience on a keyboard and morph it into a live, interactive sport," said Peter Lander.
Gamers take their skills from virtual matches into woodlands or a labyrinth of obstacles.
And like Paul, Peter's "overnight" success was 20 years in the making.
Like many people, you have probably had a bright idea and thought 'There's got to be a market for that'. But turning an idea into a successful product in the marketplace can be challenging.
Peter's advice:
1. Set up a website but more importantly, keep the content fresh.
2. Communicate with magazines and newsletters that are informative and helpful.
3. Plug into PR wherever you can. Make the most of television and awards programs.
So now matter what the immediate circumstances of your bright idea start-up are, if you treat business like a marathon, rather than a 100 yard sprint you will come out on top; that's future proofing your business.
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