Internet marketing has no doubt revolutionize the way business is done. Years back it was easier for a completely unknown brand or person come to the market and profit from it, today the competition is neck breaking.
It is easier to profit from the internet by selecting a profitable niche than to just jump on the bandwagon of anything that is hot. Come to think of it, is it not better to be a local champion than to be a world wide nobody? This kind of mindset aptly helps in dominating or making money from any niche.
Even the big players have their niche that they hold dear to heart, think of email service and Yahoo, MSN, etc comes to mind, when it comes to search engine, Google is undoubtedly the leader. This trend is not only applicable online but offline too. Think of any industry and their is always a market leader.
Making money online/offline needs to be well define and this could only be done by selecting a niche that is profitable. It has to be said that for a big player that for a big player its easier to go after broad niche because there is enough money to play with.
For a new player micro niche will be good way to start without hurting one's finance. There are always niche to profit from which the big players are not serving.
Lets look at some example, instead of dog training, wont it be better to focus on a particular breed of dog. Since your search shows that there are so many people that wants to train there dogs, a micro niche within dog training will come with lots of profit. You may want to say that the number of searches for a particular breed is not much but quantity is not the issue but the quality of the market.
One needs not to be a genius to know that owners of Pitbull will prefer to buy a Pitbull training video, eBook etc.
A niche within a niche is a lot easier to profit from.
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