How to Succeed in Social Media

I'd venture to guess that many people stumble into social media just like I did without realizing the great potential this form of networking has to absolutely revolutionize our current forms of communication.

You have Facebook where you can update hundreds of people (even thousands for the really popular peeps) in a matter of moments.

You have Twitter where you can communicate and network with others who share the same field you do, or just like I did the other day, you can connect with celebrities (MC Hammer was appreciative of my comment about his nice tie, so he replied to me on Twitter).
Then, there's YouTube, where you can make and upload any type of video imaginable and someone will tune in.

These are only the most popular, I didn't even get into the other 20 social media sites that are changing the face of communications.

But, in light of all the options and considering that I'm an internet marketer focused on making sales for my home business, what do I need to do to tap the potential of social media and begin to gather customers who will loyally follow me for years to come? In other words, let me tell you how to (begin to) succeed in social media.

You have to begin somewhere, so let's start here, PATIENCE:

Social media is about building relationships and that takes time. If you don't want to build relationships and you want to go out and make quick sales of whatever you're selling, figure out pay-per-click, that will get you customers almost immediately.

But for those of us who desire to build relationships and enjoy the party that is social media, I much prefer gathering customers from a group of folks who trust me. This takes time in social media, and therefore you must, absolutely MUST be patient. Social media success will only come when you are willing to stop selling your product and provide real quality content and friendship to people. Then, trust me, as they trust you, sales will come!

Second, you must be resilient. I don't have to be very detailed to get this point across, social media is work and you have to continue to be working at it to succeed at it. Make a habit of every day spending time on social media sites building relationships, making videos for others to enjoy, commenting on other people's thoughts and feelings, and finally offering good advice and content. Success in social media will come if you work hard at it and are resilient to a fault.

And, lastly, never ever ever never ever quit! Why spend a month or two really working hard, not seeing any sales or results, and then quit? You may very well be on the cusp of a breakthrough. Believe me, people will like you in social media, they will. If you quit, you will never find them, and you will never have anything meaningful to sell them. So, don't quit!

There, how to succeed in social media; be patient, be resilient, and don't quit!

Travis Fitzwater

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