Running arcade website nowadays is not so easy. There are literally thousands free online gaming portals, from the biggest ones (miniclip.com, freeonlinegames.com and many other arcades) to cheap small arcade sites, sold on eBay or webmaster forums. So, is it possible to start running a new successful arcade website? The answer is: yes, definitely, this is possible. I will show you 5 basic steps how to start running your own free online games portal:
1. Choose a good arcade script!
I just can´t stress enough this point. You are choosing the future of your online games site right since the beginning! There are multiple arcade scripts out there, but not all of them are worth even a try. Be aware: the script that you will use, have to offer enough functions, have to be safe and should be frequently updated.
2. Customize your site!
When visitor leaves your site, he should remember the place, which is leaving! Customization stands for everything - from good domain name (justfreeonlinegamesportal.com is not really catchy...) to good graphic layout of your site.
3. Find quality free games - content is king!
You can find game packs everywhere on the web. Some of them have 1 000 games, some of them 2 000, 3 000, or even 9 000 (I have seen such a pack being sold for $75 - what a waste of money!). Forgot them all! These game packs are usually bought by hundreds of webmasters and all of them have the same content, same descriptions and their sites have usually the same destiny - they will disappear shortly. You should look for the best games on the web and you should write your own descriptions for each of the game - this is a must if you want to receive traffic from search engines. Otherwise you´ll become penalised for duplicated content and no one will find you.
4. Learn from others!
This is also one of the most important points. Look around you, browse as many different arcade sites as you can, register on specialized forums for arcade webmasters (arcadestalk.com is must for every arcade owner!), read all topics, find what is actually working in online gaming industry and what is not. Arcade industry is slightly different from all other kinds of online businesses. Find those differences and learn from the mistakes of the others.
5. Link it!
It´s so easy to say and so hard to do. Quality Link building is very important for all type of sites - even for arcades. Without links visitors will not come to your site. And without visitors/players, your site is literally dead! So, dedicate enough time and effort to link your site to every place possible - social bookmarking, directory listing, traffic exchanges, forum signature, comments on the blogs, everything will work. People just have to find your site!
These are just basic steps for starting successful arcade website. Anyway, these steps are very important and you should not underestimate them. Rome was not built in a day and your online gaming portal will not be running in a few days. This is just a beginning.
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